Homebuilders are constantly looking for new ways to market their properties to buyers. For those builders who have not yet developed a strategic marketing campaign, there are a number of effective techniques they could consider. Here are three of the best techniques that could become useful marketing strategies for any homebuilders keen to get their properties noticed by more buyers.
1. Utilize Social Media
Social media is something that many homebuilders have not yet experimented with, but the potential is huge. Any builders who have stuck to more traditional forms of marketing in the past should be aware of the potential of social media to reach out to buyers. The problem is that effectively utilizing social media still remains a mystery for many firms.
One of the best places to start is Twitter, where it is simple to set up an account and start posting updates. For homebuilders, the key with Twitter (or any social network for that matter) is to seek out where relevant property buyers, investors, and agents are active, and get involved in the conversations that matter to them.
The key with social media is that companies should not use it to directly sell their products and services. Instead, they should get involved in discussions, talk about important industry matters, provide expert tips and advice, and to make sure they come across as experts. Once homebuilders are doing this on a regular basis, they will start to increase their followers. People will see them as an authority on the things they are good at. Word will spread and people will start to recommend them to their contacts.
2. Maximize Your Company’s Web Presence
One of the added benefits of being active in social media is that it can help to boost your website ranking in search engines. But more can be done to increase your company’s exposure on the web. It is surprising how many homebuilder and construction businesses are not even listed in Google Maps or Bing Maps. Such a listing can give you a prominent result in a search engine when people are searching for services near them.
The first, and most important, thing to do is to get set up on Google+ Local, which replaced Google Places. Builders should complete their profiles with photos, their addresses, their telephone numbers, and full company descriptions. The address, email address, and website can then be verified for even better results.
Another way to maximize your web presence is to add a blog to your company’s website. Blogs are very effective ways to reach out to customers who enjoy researching a company before deciding to use their services. The customer can develop a familiarity with the services and the staff before stepping through the front door.
3. Focus on Referral Marketing
Referral marketing can be very effective for homebuilders, so it is well worth developing a strategy to increase referrals. The best way for companies to get started with this is to conduct a customer survey in order to identify those customers who are most happy with their service. Once these customers have been found, they can be targeted with incentives such as discounts on other services provided by the company to encourage them to refer more prospects.
Builders can also set up a system to track their referrals to find out who is referring the most customers and how the referrals were made. This can be used to form of a strategic plan of action to maximize the most successful tactics and gain more referrals over time.
Get Marketing for More Business
Marketing campaigns for homebuilders do not have to be complex. Other potential techniques could include creating videos to upload to video sharing websites like YouTube that show off new property developments, or setting up weekly newsletters to send out to prospective buyers that include special offers and tips. The three simple techniques above are a great place to start, and even focusing on just one of these can prove to be highly effective for homebuilders trying to attract more business.
Tom Schooley is a property consultant with a background in building. He mainly writes for property blogs.